GEORGE HOWELL
TRUE STORY:
“SIR GEORGE”
What if you owned a coffee shop and you really believed that your coffee roaster was knighted by the Queen of England? Wouldn’t you shout it from the rooftops and tell all your customers? That’s what Wayne, Roast Rider's owner, did. No fact checking. He suspended ALL disbelief.
The funny thing is Wayne is a methodical, no BS kind of guy. So nobody thought to question him. The good news is his wife Lisa is an old-school journalist. After overhearing him tell this tale again and again, she started to get a funny feeling that it was either urban myth, or pure delusion on Wayne’s part.
She asked Wayne where he heard this. She Googled it and found nothing. That's when she went right to the source and found out that George was extremely flattered, but not knighted!!
Wayne has since conceded that his obsession with George’s impact on the specialty coffee industry might have clouded his judgment. But, in Wayne’s eyes, George Howell will always be Sir George, and the Queen just needs to keep up!