WAYNE RICHMON: MANAGER, CFO AND PART-TIME EXTROVERT
Before opening Roast Rider, Wayne spent six years exploring wine and specialty coffee on the Oregon coast, and in Boston, New York and California. In 2012, he felt it was time to break out of his role counseling entrepreneurs on their finances, and got down to writing a business plan of his own.
Roast Rider is what happens when a successful CFO suffers an acute bout of reinvention psychosis.
When he opened RR in 2013, Wayne had every intention of being the hand-drip guy. But after two days at the Specialty Coffee Association of America event, he was converted to Trifecta dude. He liked that the Trifecta outperformed a French press in its ability to offer a full expression of exceptional beans.
'What's the Trifecta? ' is a question he hears all the time. It's also the big "Why" behind his mission at RR. Four years into this enlightening albeit challenging endeavor as a small business owner, the opportunity for Wayne to answer that question and ignite new passion in coffee lovers, never gets old.
LISA RICHMON: CHIEF CHARISMA OFFICER AND PART-TIME BARISTA WRANGLER
Averages zero cups of coffee a year, but has an eye for baristas. She can spot who has it, who wants it, and who is gonna bring it.
MOST IMPULSIVE THING LISA EVER DID?
Moved from Boca Raton, Florida to Virginia Beach to live with a young CPA she met on a blind phone date. He didn’t offer to pay for her ticket, but did pay her back with interest when she agreed to move into his Virginia Beach townhouse a month later. (Lisa’s father was a CPA so she knew what she was getting into.)